New York, New York – (January 11, 2009) – In a recent promotional union, NJ-based Beautiful Planning Marketing Group (BPM-PR Firm) worked with client David Steele Enterprises, Inc.'s for their iBreath public relations push and product placements. The young fresh pr firm successfully launched the public profile of the Newport Beach, CA-based iBreath breathalyzer to soaring levels of visibility by procuring placement in publications such as The New York Times, LA Times, Newsday, PC World, Village Voice, and more. The iBreath was dubbed by The Chicago Tribune as a, “hot Internet search item,” during the week of December 22nd, and from the end of 2008 to date the product has been nearly everywhere you look. The alcohol breathalyzer for your iPod, which doubles as an am/fm radio transmitter for your car and is available for purchase at . Beautiful Planning Marketing and PR focused on the safety and functionality of the iBreath, while also recognizing its kitsch factor, especially in line with the recent gift-giving season.

Monique Tatum, CEO of Beautiful Planning, had great things to say about running the iBreath campaign. “David Steele Enterprises was a wonderful addition to our growing client-base, and their particular niche falls right in line with our technology expertise. We adored the wow factor of this product, along with the fact that the iBreath promotes safety and discourages drunk driving. The success that we saw with their campaign was precisely the type of outcome we project for all of our 2009 clients within the wide range of industries that we represent.” she said.

Don Bassler, Founder and Chairman of David Steele, spoke highly of the partnership, “They expressed enthusiasm about our iBreath and were incredibly attentive towards our promotional needs,” said Bassler. “The campaign was both well constructed and seamlessly executed,” he said.

Beautiful Planning Marketing Group has not only seen recent successes for the iBreath, they have also been able to acquire a large number of new clientele within the past two months, and managing to establish a client base that falls into a varied spectrum of industries. These industries range from technology, to beauty and fashion, entertainment and more. They are quickly becoming the firm to watch as they rise to the top of the public relations and online marketing ranks for working with both small businesses and large corporations alike.

Additional publications that featured coverage of the iBreath due to Beautiful Planning’s efforts included: CNET, The Week magazine, Orange County Register, The Houston Chronicle, Corpus Christi Caller-Times, St. Petersburg Times, Rocky Mountain News, Daily Camera, Wireless and Mobile News, and London Lite.

About Beautiful Planning Marketing Group Beautiful Planning Marketing Group is a full serviced Public Relations firm that offers all levels of media relations, corporate communications, PR, and online press development. Beautiful Planning Marketing Group has developed a name within the marketing and PR industry for perfection, professionalism and excellence in media placement for businesses around the country as well as on an international level. Focusing in both the corporate arena as well as the entertainment PR spectrum- years of experience coupled with affordable campaign pricing has built BPMG a successful name within the PR industry. For more information please visit or call 877.841.7244.