Reality Stars to Rip the Runway at September 2011 Fashions Night Out Event to Fight AIDS

NEW YORK, NY- (December 18, 2010) – NYC PR firm Beautiful Planning Marketing and PR, (BPM-PR Firm), officially announced today their one-of-a-kind first annual “ Reality of Fashion, Reality of AIDS” event. The philanthropic event will take place on September 8th, 2011 on the exciting evening of Fashion’s Night Out, the official kick off evening of Mercedes-Benz Fashion week in NYC. The goal of the event is to raise a hearty amount to benefit an AIDS organization that has a worldwide reach.

“This is an event that is so near and dear to my heart” States CEO of Beautiful Planning Monique Tatum. “AIDS is a reality, and not one that dimply hits our own backyards, friends or family in the US. Sadly it is a worldwide epidemic. Reality stars and the fashion community are powerful forces. If combined they can truly result in a tremendous impact for both awareness and fundraiser that can go to AIDS Research and much more.”

Beautiful Planning PR has been screening Not For Profit Organizations for the beneficiary spot evening of the event, and will be announcing the decided charity that will be benefiting from the event on January 3rd 2011. The same week they will be unveiling the official event website. The public relations firm also opened up designer applications for the fashion show portion of the evening. Designers that are chosen for the coveted fashion show line up will have the rare opportunity of a reality star featured within their fashion show, which is any designers dream. Mercedes-Benz Fashion week and its surrounding fashion shows are well known for launching careers to unforeseen levels.

To soon be announced is also the date of an online auction that will be directly connected to the fundraiser initiative. The firm will be auctioning off exciting pieces such as backstage passes, walk on TV spots, autographed items, jewelry and more- all to benefit the cause. The auction will take place prior to the event and Beautiful Planning Marketing Group & PR will be presenting the chosen charity with the auction proceed check on September 8th. “There have been a lot of campaigns recently that warm our hearts benefitting fining a cure for AIDS and AIDS research. One of which was the recent “Digital Death” campaign where celebrities logged off of their social networking sites until a fundraising goal was reached.” Continues CEO Monique Tatum. “ We would like the public to have the opportunity to be just as involved in this opportunity. The line-up of auction items will be fun and unique. They will definitely garner results.”

For more information on “The Reality of Fashion, The Reality of AIDS” event, to become a sponsor, enquire about the auction, designer opportunities please email or call 1.877.841.7244.

About Beautiful Planning Marketing Group & PR

Established in 2005 by Monique Tatum, Beautiful Planning Marketing Group & PR is a full service NYC based Public Relations, Events and SEO firm. With a tagline boasting “PR and SEO that Echo Across the Globe”, the pr agency offers all levels of media relations, corporate communications, PR, online press development, SEO, SEM, Online Social Media and more.  Their services range from event planning and event sponsorship obtainment, to entertainment and celebrity PR, fashion PR, new product announcements, technology PR, book, author and publishing PR, SEO and a full range business development and Internet marketing services. The firm also provides Do-It-Yourself PR Classes to bring PR tips and resources to the general public and businesses at affordable rates. For more information visit, join their Facebook Fans Page at, or follow them on twitter at