Mexican Fashion Designer Pushes Delicate Luxury Fashion Line to U.S. Market via Strong PR Campaign

 Beautiful Planning Marketing & PR added last week  Mexican namesake label, Silvia Bours, to their impressive Fashion PR client roster. With headquarters located in Mexico, Silvia Bours is quickly expanding and now seeks to cater to their US fan base demands with the help of BPMPR. Dedicated to making women feel beautiful inside and out, each design is intricately handcrafted to provide a unique, one-of-a-kind piece of art. Silvia Bours' handcrafted evening gowns borrow from the traditional French pastry in décor with the use of ruffled layers, ruching and lace. The couture label's motto is "Theatrical and sweet, but always feminine."  BPMPR has officially been contracted to be the driving force behind the brand's United States expansion, beginning at the end of March 2015. The fast-growing PR firm will immediately focus on propelling Silvia Bours' presence in the American fashion industry within the segments of women, teens and children. Beautiful Planning Marketing & PR is one of the fastest growing PR firms within the US and has broken in to five divisions with their Fashion, Beauty and Lifestyle PR Division carrying approximately 70% of their business model. Within the last sales quarter alone, the PR firm has added the likes of Hera London, Tiannia Barnes, Silvia Bours, SAS Style and more. BPMPR is headquartered on Madison Avenue in New York City with satellite offices in both Vancouver and San Francisco with London office openings on the horizon.

"Silvia Bours marries vibrant designs with elegantly handcrafted stitch work to create one-of-a-kind designs, we are thrilled to add them to our client roster," States CEO of Beautiful Planning Marketing & PR,Monique Tatum. "At BPMPR, we not only focus on projects that establish brand presence in a new market, but projects that make sense for us as a business. It has been our number one priority to only add companies that we feel fit for us in terms of quality and that we can work with for years to come. The global fashion scene is ever-changing and we look forward to establishing Silvia Bours' distinctive label right here in the United States."

Beautiful Planning Marketing & PR is a midsized PR firm with headquarters in NYC that is composed of five divisions which include their Consumer Products Division, General Business, Events & Entertainment Division, Technology, and their largest divisions for Fashion PR, as well as Beauty & Lifestyle PR. Reputable events and clients for the firm include Emerge! For NYFW, Nina Skarra for Mercedes Benz Fashion Week, The Reality of FASHION The Reality of AIDS, SimpleDeal Mobile App, SNOWMAN New York, Texas de Brazil and more. The company also holds virtual offices in Vancouver and San Francisco, California to provide concentrated services for their international clientele.

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