When a new media placement hits from your PR campaign it can be very exciting. Media snowballs into amazing long-term traffic and really helps build brand credibility. However, that is not where the work ends. Below are a number of ways to leverage your >media placements that will help your content remain relevant and also assist you in generating new business.

**There is a common misconception that you only need to post new PR campaign content. When leveraging media placements you should repeat past content often mixed in with new.**