Fashion Accessories Web Site Provides Ability to Shop Together Via “In-Home” Parties in California or Virtually Over the Internet Anywhere

SAN JOSE, CALIF., [October 25, 2009] – Regardless of where they live, women everywhere can now bring on the best of fashion’s latest bling – together.

An exciting Web site,, offers this season’s hottest jewelry, purses, sunglasses and other fashion accessories at highly competitive prices – via the Internet, at hosted in-home in California, and through “virtual” Internet parties anywhere.

Playing to women’s inherent desires to share their shopping experience, Bling It On’s virtual parties enable women to gather together – regardless of their physical location – revel in their love of fashion and advise each other on great looks they can create with the site’s wide array of trend-setting accessories.

“It’s a fun way for women to get their shopping fix together, no matter where they or their friends and family live. It’s about infusing the collaborative spirit of web 2.0 into the way we shop” said founder Camille Gatenby. Bling It On party hostesses receive an additional benefit: the ability to earn “BlingBucks,” which can be applied to their own Bling It On purchases. Blingbucks offer women a smart, money-saving way to stay current & enjoy the latest fashion trends represented in Bling It On’s offerings with the least amount of spend. REAL WOMEN. REAL STYLES. REAL PRICES.

Taking a cue from the business model that has made and other online retailers so successful, Bling It On doesn’t operate traditional brick-and-mortar storefronts, which allows it to significantly reduce the steep mark-ups shoppers often face when shopping for accessories in department stores and boutiques.

Bling It On also offers women a “one-stop” accessory nirvana. “Many retailers either offer a single line of accessories targeted to a specific occasion, or stock so many items that customers are too overwhelmed to make a smart choice,” Gatenby said. “Bling it On offers a well-rounded collection representing the many styles real women are expected to master – for example, casual on the weekends, or glam at a formal wedding. And most importantly, we feature unique products that aren’t anything you’d find at your local mall.”

Bling It On’s Fall ’09 Collection is now available. Two expected top sellers are:

“Crystal Storm” Sparkle Flecked Patent Tote. Light gray-patent tote highlighted with subtle flecks of glitter. Charcoal patent faux croc trim, and chain and crystal hardware. Top-zip closure, interior side zippers and pockets. Dimensions: 17 inches long, 8 inches wide, 10 inches high. $62.

“Neen” Crescent Croc Doctor’s Bag. Just what the doctor ordered. Black-patent croc is fashioned over a silver crescent frame and cinched with an oversized kiss clasp. Detachable strap, Interior side zip and pockets. Dimensions: 15 inches long, 7 inches wide, 12 inches high. $59.

Add to these features great customer service –including $6.99 flat-rate shipping OR FREE shipping on orders of more than $100, and 30-day drama-free exchanges or returns – and it’s no wonder fashion-conscious women everywhere are flocking to Bling It On. And now through Nov 1, customers will receive FREE zebra disc earrings (a $16 value) with any purchase. Enter promo code "bling123" at check-out.

About BLING IT ON Believing that American women deserve a better selection of both fashionably exciting yet affordable accessories, Bling It On offers the best of the hottest jewelry, purses and other accessories – at honest prices. Shoppers may purchase Bling It On items at or through hosted in-home or virtual parties. Bling It On LLC is based in San Jose, California, and was founded by IT professional-turned-entrepreneurial fashionista Camille Gatenby. Email, call 1-800-41-BLING, or become a fan on Facebook at Bling it On: Real women. Real style. Real prices.