Online retailer to embed Google book search previews via Google APIs on website

Richmond, VA (July 27, 2009) – Diesel eBooks ( is the first eBook store to take part in the in the Google Books Preview program, which is an endeavor by Google Books to facilitate discovery of a wide variety of book content on the Internet.

"We are delighted that Diesel eBooks is working with us by taking advantage of our free Preview API for Retailers. Now buyers on Diesel can not only find the books they want- in digital form- but browse a little of them too and then make truly informed buying decisions," states Roland Lange, Google Books Strategic Partner Development Manager.

Diesel eBooks, known for its sizable eBook download inventory and bundle packages, embeds Google Books previews on their website at, which enhances the consumer’s first-rate buying experience. With over 40 categories and 600 sub-categories, Diesel eBooks facilitates the eBook buying experience by not making it necessary to wade through all of a certain category before a consumer discovers the book or books they seek.

“Providing access to Google Books previews is a definite plus, both for our customers and for our online retail store,” said L. Scott Redford, owner of Diesel eBooks. “We are so pleased to have the chance to offer our clientele the integrated browse of the magnitude that Google can supply.”

The eBook retailer also offers competitive prices – selling eBooks bundled by author, series or theme – without requiring customers to join special clubs or mailing lists; each purchase automatically earns reward money for larger savings on the customer’s next visit. Diesel eBooks prides itself on making the entire online buying experience a pleasant, time-saving, money-saving experience for book lovers everywhere.

About Diesel eBooks Based in Richmond, Va., Diesel eBooks is the largest independent eBook Store in North America and offers a massive inventory of titles in over 40 categories and 600 sub-categories. The categories run the gamut from Romance, to Fantasy, Science Fiction and Business. All of which are available in Microsoft Reader, Adobe, ePub, Mobipocket and eReader formats. A Diesel eBook download can be read on many handheld and eReader devices including the smartphone, Palm PDA, iPhone, Blackberry, Sony Reader and Cybook. Owner L. Scott Redford, with a background in marketing and mobile technology, began Diesel eBooks in 2004.