THE Reality of FASHION THE Reality of AIDS Event Searches For Models To Walk The Runway Beside The Hottest Reality Stars in an Effort to Raise Money For AIDS

03.08.2011– New York, NY -Beautiful Planning Marketing & PR (BPM-PR Firm), has announced today an NYC casting call taking place at Pearl Studios, 500 Eighth Avenue Room 1205, New York, NY 10018 on Saturday March 26th 2011 from 12pm to 4pm. The exciting casting call will be to search for models to walk the runway as fillers for their upcoming event titled “The Reality of FASHION The Reality of AIDS”. The first annual red carpet event has the reality TV world buzzing as male and female reality stars from popular shows will come together to walk the runway in hot fashion designs with a common goal of raising $300,000+ for AIDS. To audition models must be present at the casting. Submissions of photos via email or mail to participate will not be considered.

“This is a once in a lifetime opportunity for upcoming models”, states CEO of Beautiful Planning Marketing & PR Monique Tatum. “We are looking for fresh faces, without height and weight requirements as reality stars vary in size. The amount of exposure that models will receive from this event makes the search extremely exciting.”

To participate in the casting all models must bring a headshot, a comp card, or a basic photo along with a resume that includes their current measurements. All ladies are asked to bring a pair of heels and be ready to walk the runway as if they own it. Ladies are also advised to wear very little makeup. A $25 cash application fee is necessary to participate. The application fee will cover application processing and entry time into the RFRA event database, providing ease of use for both BPMG and designers to narrow down all choices, easily pull FIT models and also for each designer showing their work to choose from the final faces for each of their shows. There will be 4 to 5 designers, soon to be announced, featuring their work at this event, both male and female lines.

The casting is searching for not only models to walk within the show, but if a model is not chosen they still have a chance to participate as a FIT model if their measurements match any of the reality stars. If a reality star is not located New York City and available for fittings prior to the show, and the model has the same measurements or measurements close to a reality star, male or female, they will be used for all designer fittings up until the last two. All can be used on model resumes. Models that are not chosen will remain on file for future Beautiful Planning Marketing & PR events, including 2012 & 2013 The Reality of FASHION The Reality of AIDS.

Beautiful Planning Marketing & PR's most recent event took place for February 2011 NYC Fashion Week titled EMERGE!, a NYC Fashion Week Runway show. The event was in combination with D. Williams PR Group and featured designers such as Project Runway’s Terri Stevens, Dominique Auxilly, Sheila Rashid, and Dawn Joi. “ The Reality of FASHION The Reality of AIDS" will be exclusive to Beautiful Planning Marketing & PR, however will also feature 4-5 stunning designers, soon to be announced, debuting their work at this event. Designer fashions will include both male and female lines.

For more information or questions regarding the casting call or “Reality of Fashion, Reality of AIDS” model casting call visit , call 646.723.1424 or email

About Beautiful Planning Marketing & PR Established in 2005 by Monique Tatum, Beautiful Planning Marketing & PR is a full service NYC based Public Relations, Events and SEO firm. With a tagline boasting “PR and SEO that Echo Across the Globe”, the pr agency offers all levels of media relations, corporate communications, PR, online press development, SEO, SEM, Online Social Media and more. Their services range from event planning and event sponsorship obtainment, to entertainment and celebrity PR, fashion PR, new product announcements, technology PR, book, author and publishing PR, SEO and a full range business development and Internet marketing services. The firm also provides Do-It-Yourself PR Classes to bring PR tips and resources to the general public and businesses at affordable rates. For more information visit, join their Facebook Fans Page at, or follow them on twitter at

Media Contact: Beautiful Planning Marketing & PR Office: 646.723.1429