San Francisco, CA (November 17, 2009) – officially announced today the release of their highly anticipated App the “Whitening Simulator for the iPhone and iPod Touch”. The whitening application is the world’s first automated whitening application and is quickly proving to have a bright future as it skyrockets beauty to new levels of personal interactivity. The application is now officially available for download within the iTunes App Store.

“Beauty and grooming is a part of our everyday life. Your smile is one of the first things people notice about you as soon as you open your mouth to speak or when you greet them.” said Founder of “The Whitening Simulator is currently the world’s most advanced whitening application. The app launches with a new automated face and smile detection engine to show you just how pearly white your teeth can be. It is quite simply an invaluable beauty tool.”

Thousands upon thousands of visitors have been turning to as a trusted resource each month for heavily researched articles and independent reviews covering the various methods and brands of teeth whitening available to today’s consumer. The new fun to use app being presented by the site comes highly recommended by dentistry and whitening professionals.

Dr. Rod Kurthy, DDS, noted cosmetic dentist and inventor of the KöR Whitening Deep Bleaching System recommends Whitening Simulator to his patients. “I encourage all my patients to do their homework and to have realistic expectations about what teeth whitening can bring to their lives. Using this app, people are not only entertained by a better vision of their smile, but they’re actually motivated to start taking better care of their oral health.” The Whitening Simulator’s easy to use features include: - Whiten existing or new photos with your iPhone or iPod Touch - An advanced facial and smile detection engine - Simulate whiter teeth with easy slider controls - Smile zoom functionality gives an even closer look - Easily compare before and after photos -Enhance personal photos - and a Teeth Whitening Glossary.

To download and try this hot new iPhone or iPod Touch app or to learn more about the company please visit or visit the iPhone App Store under the keyword Whitening Simulator.

About, headquartered in San Francisco, C.A. , is the Internet’s leading informational website for consumers seeking to learn about all aspects of teeth whitening. Incorporated in 2004, is a trusted, unbiased and comprehensive source for information about whitening products, methods, benefits, dangers, long-term implications and more. Its goal is to prevent people from falling prey to misleading advertisements and marketing.