Case Study

Simple Deal Mobile App + Beautiful Planning Marketing & PR Case Study

SimpleDeal, is a mobile app that is poised to revolutionize local dining experiences throughout the US. When searching for a restaurant to dine at app users can simply point their phone at any restaurant of choice while walking down the street and simply tap to show that restaurants deals and offerings for that day. Whether it be a percentage discount off, a two for one special, or even something more unique like having an entrée named after you, SimpleDeal provides access to all deals and offers that are being made to restaurant goers at that exact moment, at that exact location. Not a week, or a month from now. The instantaneous deal method provides restaurants with the ability to customize unique experiences for customers in real time.

Business Situation

Business Situation

CEO James McKinney approached Beautiful Planning Marketing & PR as he needed a solid Mobile App PR campaign for the roll out. The app was to roll out within the pin point targeted area of Long Beach California. The company had put a strong push behind the branding of its mascot Smiley and wanted messaging to resonate as fun and friendly similar to the style of BPM-PR. The goal of the Mobile App PR project was to maximize exposure within its home town and provide the company with enough user data to be well informed on how and when to roll out the mobile application to various cities across the US. The company retained Beautiful Planning Marketing & PR for a 6 month contract that included base Southern California Public Relations and a Small Social Media Push.

Our Solution


Our Mobile App PR solution for SimpleDeal was to build a solid foundation for their campaign with a strong media mix. The Long Beach California area press push targeted a mix of technology media for online digital, restaurant magazines, California morning shows, long beach newspapers and more. Beautiful Planning Marketing & PR worked with Simple Deal to carve out strong messaging surrounding saving the restaurant industry by putting dollar back in to the pockets of the community and positioning SimpleDeal as the Anti Groupon who often takes 50% of an already discounted profit. The campaign included a morning show segment on Good Day Sacramento for App of The week, CEO features, Wall Street Journal Coverage, Mobile application spotlights, restaurant trade outlets both online digital and print Q&A’s and was a tremendous Long Beach California success. BPM-PR’s solution was coupled with the social media section of promoting with Facebook Ad spend, and pushing steady content via Facebook and Twitter. Content surrounded opening games, St. Patricks day, spotlighted places to eat in Long Beach that happened to be running spectacular deals and more.


Increased Awareness for Mobile Application

Strong Community Testing to Present Data to Investors

Set Stage For Partnership Negotiations

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